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Management
Division
majors
Business
Division of Management
Division of Management Majors
Business
Majoring in business at Bradford provides
students with an interdisciplinary perspective that balances an appreciation
of the traditional liberal arts with a set of practical skills in managing
organizations. Because we are acutely aware of the increasing globalization
of both business and public affairs, we foster a diverse range of international
perspectives. Our classes apply critical thinking to such areas as economics
and organizational behavior, and our emphasis on community service and
experiential work offers students opportunities to refine and practice
social and technical skills.
A major in business readies students for
positions in the public and private sectors as soon as they graduate.
Students are also prepared to enter graduate programs in management, business
administration, public policy, law, and education.
Marketing
Marketing professionals identify customer
needs and satisfy them by designing and promoting appealing products and
services. The primary goal of Bradford's marketing major is to introduce
students to the concepts and techniques used in marketing goods and services
in U.S. and international markets. In our courses, we use both for-profit
and nonprofit organizations as reference points to illustrate marketing
principles, consumer behavior, and marketing functions such as sales,
advertising, retailing, and international marketing.
This major prepares students for positions
in marketing, sales, advertising, and retailing. It is also an excellent
foundation for graduate programs in management, business, and marketing.
Self-designed major
If you have academic interests that cross
disciplines in a unique way, you can create your own major in individual
studies at Bradford. To take advantage of this self-designed option, you
need to show that you can work independently. With two faculty advisors,
you prepare a proposal that combines two or more fields of learning through
courses and independent study projects. Like Bradford students in other
majors, individual studies majors are prepared for varied careers and
graduate pursuits.
The Bradford Curriculum
Bradford's small size of about 600 students means that an average class has 12 students, each of whom gets individual attention. Our faculty members are active and involved, and they view advising as an important part of their teaching. They also have the necessary expertise-nine out of ten Bradford faculty members hold doctorates or the highest degrees offered in their fields.At Bradford, all majors combine depth in individual academic disciplines with interdisciplinary study, and they all offer opportunities for hands-on learning through internships, study abroad or study away, and service learning. We encourage eligible students to participate in honors-level work in special seminars.
As a Bradford student, you declare your major by the end of your sophomore year. The Bradford curriculum during your first two years is designed to help you decide on the major that's right for you. You have the opportunity to sample different disciplines and approaches through a general education framework of core courses, amplified by electives. You also work closely with your advisor to develop a portfolio demonstrating your progress toward academic and personal goals. Your advisor and other faculty members supply an extra measure of support and guidance during this time.
Once you have chosen your major, you concentrate on honing your skills, culminating in your senior seminar and senior project. Participating in these intense academic experiences helps you gain the confidence and polish you need for job interviews or graduate school applications.
for more information on management majors contact: Prof. Marcia Pelletier Chair, Division of Management 978-372-7161, ext. 5252
